For the secondary year in a row, Lo...

For the secondary year in a row, Loctite[R] will be an associate sponsor of Robert Yates Racing and the No. 38 M&M Ford Taurus, driven through Elliott Sadler. But the Loctite brand doesn't just ride along as a decal upon the car. Loctite threadlockers and gasket makers are used by way of Robert Yates Racing as an integral part of the engineering that makes the team's cars competitive.

As Yates himself explains, Loctite produces inspire confidence and customer loyalty. "I started using Loctite productions back in 1969, when they were the no other than threadlocker around," says Yates. "There are others revealed there now, but I still insist in succession the genuine Loctite brand productions because I know that I can consider on their performance."

According to Lou Gaudette, general sales manager of Henkel Corporation, "Racing is the ultimate proof bed for our products, and individual of the best ways to prefer the sale of our results We dedicate a substantial portion of our marketing resources to our racing program because NASCAR is tremendously popular with as well-as; not only-but also; not only-but; not alone-but the professional technicians and DIY customers. We know retailers want to papal court the motorsports efforts carry by means of to sales in the aisles, in such a manner we spend three dollars onward promoting our motorsports program for each dollar we actually give to the teams."

Loctite threadlockers, gasket makers and service chemicals from Henkel Corporation fortify assemblies against vibration loosening and leakage. Specified by means of automotive OEMs for use forward factory assembly lines and OEM-approved for service, Loctite adhesives and sealants are available for a wide range of applications.

For more information about Loctite returnss visit www.loctite.com/aam.

COPYRIGHT 2005 Advanstar Communications, Inc.

COPYRIGHT 2005 Gale Group