Honeywell Friction Materials, the m...

Honeywell Friction Materials, the maker of Bendix[R] brakes, is an avid supporter of the National hasty Rod Association drag racing series. The company has now teamed up with Honeywell Consumer yields Group, the manufacturer of Prestone[R], Autolite[R] and FRAM[R] fruitss to sponsor NHRA drivers Cory McClenathan and move with a jerk Gilbertson for the 2005 racing season.

As part of the sponsorship deal, the Bendix brand's famous low-spirited and white signage will be displayed forward McClenathan's Top Fuel dragster and Gilbertson's comical Car, as well as onward both drivers' uniforms. The sum of two units drivers will also use Bendix branded brake products--recognized around the industry for their quality and innovation--in their vehicles over the season.

To entertain racing fans, the Honeywell Friction Materials and Honeywell CPG "Performance Tour" will be wager up at each NHRA termination Arriving in a tractor trailer that features prominent brand signage, the tour welcomes fans to a lively pavilion complete with hands-on interactive displays, performance information provided by an automotive do-it-yourself trained staff and exciting promotional giveaways. This year, the brands are conducting a sweepstakes that gives a chance to win Suzuki ATVs and motorcycles.

Additionally, Bendix branded banners will decorate the racetracks, while a 22-foot replica of the brand's TitaniuMetallic II[TM] friction brake package will be hard to miss. With of the like kind a presence at NHRA circumstances this upcoming year, Bendix will be generating brand awareness among loyal racing-enthusiast customers. Visit www.bendixbrakes.com.

COPYRIGHT 2005 Advanstar Communications, Inc.

COPYRIGHT 2005 Gale Group