After the initial contest from the...

After the initial contest from the much-heralded split between CART and Indy Racing League (IRL) in the mid-1990s, the IRL has created a value proposition for their exclusive right IRL Founder Tony George's plan to unravel a "NASCAR like" cost-effective oval track series has been the clear winner through what is now known as the Champ Car Series. The backbone of the IRL is what near consider the most famous race in the world--the Indy 500--and the series is built forward the rich traditions of this famous race. The IndyCar Series has added couple road-course venues and a temporary public way circuit to complement the 14 oval tracks for its 2005 schedule.

Offering an international and high-tech flair, the IRL moulds itself in some of the basics of sponsorship--great venue and fan access. Their fan base is 68 percent male and 32 percent female. Half of the fan base is between the ages of 25 and 44 The same amount makes more than $50000 by means of year. IRL fans are also well educated, with 63 percent of the fan base having any college education.

The 3.0-liter, methanol-powered engines of IRL IndyCar Series cars give rise to more than 650 horsepower--more than four times that of the average public way car--creating quite the rush for spectators. Seventeen races that span entire weekends make up the schedule for the 2005 IndyCar Series, which will be broadcast on either ABC or ESPN.

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