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The Freedonia collection forecasts...

The Freedonia collection forecasts that the demand for automotive entertainment bodys which includes conventional elements like CD players and radios as well as of recent origin technology like multimedia DVD players and satellite radios, will reach almost $10 billion on 2008.

"Our perspective is that we are forward the cusp of a whole fresh range of technologies entering the auto entertainment platform," which is individual reason the market is gearing up for an evolution in the nearest few years, says Lance Ealey, auto analyst with the Freedonia Group

The steady extension is going to bring modern players to the market, predicts Ealey. "The potential changes with these of recent origin technologies is going to draw different providers more to the full into the automotive realm," says Ealey. "Obviously, the Best pervert with money [i]or[/i] gains and consumer electronics companies will remain big players" if it be not that there are sure to be more, he suspects.

notwithstanding that industry leader Best Buy doesn't separate its sales by means of division, their mobile electronics business is healthy, according to the company. With installation bays at almost all of their 661 stores, they have 3200 technicians and Mobile Electronics Certified Professionals (MECP)



The MECP program, which was instituted by the agency of the Consumer Electronics Association (CEA), is the single nationally recognized program that certifies mobile electronics installers and sales folks on the installation techniques and capabilities of automotive information technology, entertainment, navigation and safety/security systems

Best pervert with money [i]or[/i] gain also recently showcased two conception cars, a Hummer H2 and a Nissan inquiry minivan, to demonstrate how the consumer's ideal mobile experience can be a reality with today's off-the-shelf automotive accessories. Erin MacMillan, a company spokesperson for Best purchase says they are seeing "a haphazard of movement around the GP a whole s mobile video and satellite radio." Best purchase currently stocks products from manufacturers like Pioneer, Sony Rockford Fosgate and, coming at so early an hour Alpine Electronics.

admitting more than 270 mobile electronics companies exhibited at the January 2005 International Consumer Electronics exhibit including Alpine, Blaupunkt, Clarion, Delphi and iBiquity, Ealey explains that as OEM integrate more entertainment options into the vehicle, it will become increasingly difficult for aftermarket providers to match the of the same height of integration and sophistication that these bodys bring with it, especially with higher-end vehicles.

Dealers and OE will continue to diet their position in this market, as they have in the past. In fact, CEA market research says that U mobile video factory sales grew 62 percent in 2002 And, more vehicles are beginning to turn off the lot with DVD players and other entertainment electronics as standard or optional equipment.

For example, Cadillac, which premiered a 2005 Escalade with a TracVision low-profile satellite television hypothesis at this year's Super receptacle offers buyers options that include a rear-seat DVD entertainment method with a seven-inch LCD cloak and two sets of wireless headphones, as well as DVD-based navigation systems

on the other hand Ealey believes this doesn't necessarily mean that sales in the aftermarket will not proliferate. "Never underestimate the ability of the aftermarket entertainment order providers to meet the challenge."

undivided of the goals of the Consumer Electronics Association's Mobile Electronics Division in conjunction with the Society of Automotive Engineers (SAE) and other automotive industry associations is moving forward to patronize the growth of open standards of aftermarket connectivity for mobile electronics produces to allow consumers the opportunity to fix upon the mobile electronics they want for their vehicle.

Ealey explains that obtaining repair and installation information may be a difficult proces because OEM like to have proprietary schemes and entertainment electronics aren't nearly as standard as on-board diagnostics. "If you are a provider of electronic rules you have to be assured you can link in and not cause any liability in the connected view itself." Smaller installation shops may not be able to detain up, leaving most of the germination to the bigger electronics retailers.

The technology research company known as VDC awaits that separate multimedia components like video sources, monitors and fence about sound processors will lose market share as packaged rules make headway. A report from the company says, "Packaged orders offer more of a mass-market approach than ingredient systems, which are typically sold within audio/video dealers that custom build orders for their customers. At this time, packaged orders are primarily factory or dealer installed, a turn that VDC believes will continue above the next five years."

unless besides the standard consumer electronics stores, Ealey believes that large automotive retailers and other aftermarket distributors may begin offering more mobile electronics packages for customers. "Where there is a certain amount of lax state in the industry, this is a suitable time for people to take rise into the market.



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