There are couple ways to do busine...

There are couple ways to do business with Midway Auto provide in Dallas, Texas. You can either fix upon door No. 1 or door No. 2

If you pick the first door, you will find yourself at common of their three store locations forward either South Hampton Road, toward the south Lancaster Road or East Jefferson Boulevard.

If you've decided onward the second door, then you will land at their website, www.midwayautosupply.com.

Despite having a puissant community hold and great working relationships with one as well as the other retail and technician customers, Larry Levine, individual of the owners of Midway Auto afford says the company needed a way to diversify itself.

"We began looking for novel ideas in products, Web design, marketing, order processing and whatever otherwise we came across that would help generate more happy customers," adds Levine.

After applying all they knew from operating a brick and mortar business for more than 40 years, the company expanded a working website in 1996 However, it wasn't until 1999 that Levine and his staff became serious about enhancing the company's overall online business.

Levine recalls their Web unravelling team began making major improvements to the anticipate and functionality of their site and by the agency of 2002, through trial and error, they knew what online customers were looking to purchase.

"We rapidly began adding consequences to the online outlet, and we haven't slowed down since," says Levine. "We generally have 7,000 items available online.

"Especially across a three-year period, starting in 2002 we've seen an amazing annual extension in excess of 200 percent in online sales," adds Levine.

"We also happily service the military all across the world by willingly shipping to APO and FPO addresses," he adds.

In 2003 because of the succes they've experienced with their possess website, they were invited to become a Featured Merchant upon Amazon's website, which began offering their finished product line a year later.

by the and of these two online venues, Levine says their works are exposed to millions of online customers each day.

There are several reasons with what intent their company has been prosperous but the No. 1 reason has been their ability to diversify, says Levine.

"Not alone do we have a significant retail customer base, we also have a well-established, loyal base of installer customers because we provide superior, efficient service," explains Levine.

Levine says the company also stocks and/or has access to thorough product lines--not just the fast-movers--to enhance their online business.

Just like the customers they work for at the counter, Levine says that same of the same height of high- quality customer service is provided to their Internet buyers

"We hostile encounter people with our efforts to please them in their online shopping experience big business websites often don't provide this flush of personalized attention," adds Levine.

"We know that each one who interacts with our company could lead to thousands of just discovered customers," he says.

A member of Federated Auto Parts Distributors since 1996 Levine says his company no other than does business with the most numerous reputable manufacturers and suppliers.

"Our membership in Federated aids us in marketing and advertising, as well as production selection and availability," explains Levine.

As a family-operated business for more than 40 years, Levine says there's no "corporate" attitude in their stores.

"Our company has conducts and guidelines like any prosperous business, but unlike the major retailers, we are flexible enough to do whatever it takes to hold our customers satisfied," Levine stresses

Since their average employee has more than 15 years of automotive aftermarket experience and several employee with more than 10 years of service at Midway, Levine says turnover is low

"A fate of our employees work with an 'ownership mentality' and are given the opportunity to voice their opinions and their ideas and suggestions, which are always taken seriously," says Levine.

Another important advantage Midway has is their forward thinking.

"If something's not working, we're willing to change in succession the fly and step outside the chest from typical automotive aftermarket thinking," yields Levine. "We often think unconventionally in a extremely stale conventional industry where a fate of our competition is afraid of change."

The Vital Stats

Years in business: 54 years

germination plans: No plans for adding retail stores if it be not that unlimited online growth is expected

Wholesale/retail ratio: 30/70

Snapshot of Midway Auto Supply: Opening its doors for business in June 1960 in Dallas, Texas, the goal of Midway Auto Supply's moulder the late Henry B. Levine, was to provide a convenient source of automotive aftermarket works for the do-it-yourselfer and local auto mechanics and installers. Now, as times have changed and continue to change, the company services a frequently broader market, including international consumer as well as many command agencies and municipalities. Midway is still family-owned and operated by means of the second and third generations of the Levine family, including the founder's sum of two units sons and three of his grandchildren.